Welcome to Stan's Cafe

Archive for the ‘The Capital’ Category

A Capital Image

Wednesday, April 11th, 2018

As much as we’d love to think of our shows exclusively as works of art they are also inescapably products. These products need to be sold, to sell them they must be described and describing them can be difficult, especially when the shows have yet to be made.

We recently faced this challenge describing our new show THE CAPITAL. Tickets have just gone on sale for premiere performances at The REP in October so back in March and early April we were focused on describing the show for prospective audiences using just 150 words and an image.

With an unmade show this process of description becomes a part of its making. Our responses to different drafts of text and image teach us what we do and don’t want this embryonic show to become.

In the first of a three part series about ‘marketing as making’ Simon Ford gives us a generous insight into the steps and missteps, cul-de-sacs and leaps of inspiration that took him from Graeme Braidwood’s photo of Amy to an image that we are happy describes an aspect of THE CAPITAL as we wish it to be. To read his ‘entertaining and informative essay’, follow this link.

You can see what The REP made of our text and image by following this link to their website.


Stan's Cafe Theatre: Company No. 3095751 | VAT No. 670 5071 49 | Reg Office: c/o Laytons, 22 St John St, Manchester M3 4EB
Our use of cookies | Website design: www.f22design.com

Support Us